Certified Partner Market

A Brand-Approved Secondary Channel for Professional B-Stock

Sell your excess and open-box inventory directly to families on a trusted platform that protects your brand integrity.

Apply for Partnership
Warehouse logistics and brand toys

What Is the Certified Partner Market?

The Toycycle Certified Partner Market is a brand-approved secondary commerce channel that allows businesses to list and sell their B-stock or surplus inventory directly to our engaged community — without disrupting core retail or DTC operations.

You keep inventory and fulfillment.
We bring demand, visibility, and trust.

It’s not clearance. It’s not liquidation. It’s a controlled, certified marketplace built for smarter sell-through.

Why Businesses Choose the Certified Partner Market

âš¡ Sell-Through at Community Speed

Parents come to Toycycle for quality, sustainability, and value — not random bargains. That means faster velocity for verified B-stock.

🛡 Brand Integrity Comes First

No off-price dumping. No unauthorized resellers. Your products live in a curated marketplace aligned with your brand values.

â™» Stronger ESG Outcomes

Turn surplus into impact you can report with confidence:

  • Reduce waste
  • Extend product lifecycles
  • Share ESG-ready results with stakeholders

💼 Keep Operations Simple

You fulfill directly from your warehouse. We handle merchandising, promotion, and checkout without touching your supply chain.

How It Works (Simple. Strategic. Seamless.)

1

Select Inventory
B-stock, open-box, or surplus SKUs.

2

List
As a verified brand seller.

3

Fulfill
Ship directly from your warehouse.

4

Demand
We manage visibility and trust.

Why Toycycle?

We’re not another marketplace. We’re a circular commerce partner built around:

  • A highly engaged, values-aligned parent community
  • Purpose-driven buying experiences
  • Transparency and trust
  • Intentional product featuring (no buried listings)

Who This Program Is For

  • Have excess, B-stock, or open-box inventory
  • Want to protect retail and DTC pricing
  • Care about sustainability outcomes
  • Want high SKU velocity without operational complexity
  • Already manage their own warehousing

Frequently Asked Questions

How does Toycycle define "B-Stock"?

B-stock covers items that cannot be sold as brand new, including open-box returns, minor packaging damage, or older SKU versions that remain perfectly safe and functional.

Who handles shipping and fulfillment?

Partners maintain full control. You fulfill orders directly from your warehouse, allowing you to maintain your specific brand shipping standards.

How is this different from liquidation?

Liquidation dumps product at low prices to random buyers. Our Market is a curated, brand-approved channel that maintains value and targets sustainability-minded families.

Is there a cost to join?

We work on a performance-based model. We only succeed when you move inventory. Contact our team for specific commission and partnership details.

Let’s Make Surplus Inventory Matter

Give your excess stock a second life — one that protects your brand, delivers stakeholder value, and reaches families who will truly use and love it.

Talk to Our Partnerships Team