The Renew & Replay Movement — Extending Toy Life, Reducing Waste
Every toy brings joy into a child's life, and each one deserves another chance to be loved before ending up in a landfill.
But it's not just the toys that need that second chance—our planet needs it too.
That’s why we're building the ReNew & RePlay Movement, empowering businesses to grow sustainably while safeguarding our environment.
Join thousands of parents and visionary, sustainability-driven brands dedicated to giving toys a second life and leading the charge for a better future.
Full-Stack Circularity Services
Certified Partner Market
A brand-approved secondary channel for smarter sell-through of B-stock without disrupting core retail or DTC operations.
No unauthorized resellers. Your products live in a curated, brand-aligned marketplace.
Fulfill from your warehouse. We manage merchandising, demand, and checkout.
Resale as a Service
Unlock revenue and grow loyalty with a custom-branded resale solution. We handle the entire journey—from pickup to delivery.
White-label site setup with zero infrastructure investment required from your brand.
Customers trade in toys for brand store credit, keeping revenue locked in your ecosystem.
Returns Management
We turn your returns into a profit-recovery engine. We only succeed when your items successfully resell.
We handle inspection, safety checks, professional grading, and secure storage.
No upfront handling fees. We earn a percentage only upon successful resale.
What our Partners Say
“Turnkey Solution”
“Working with Toycycle has been an absolute game-changer for PlanToys. From the very beginning, the onboarding process was seamless and straightforward, allowing us to get started without any delays. Their team excels in clear and consistent communication, keeping us informed every step of the way.
The monthly reports on sales and inventory are comprehensive and easy to understand, providing us with valuable insights to make informed decisions on what consumers were looking for in recommerce. What truly sets Toycycle apart is their turnkey solution for giving products a second life. They have an exceptional ability to find these items a new, loving home, ensuring they stay in circulation and continue to bring joy to new families.
We couldn't be more pleased with the partnership and look forward to continuing our collaboration. ”
“Win-Win for Everyone”
“Working with Toycycle has been a seamless and rewarding experience. Their team is consistently responsive and solution-oriented, making it easy to address any needs we have. The simplicity of their returns process has allowed us to maintain the integrity of our new inventory while adding value to our returned products, ensuring that nothing goes to waste.
Our collaboration with Toycycle is truly a win-win for everyone involved. Our customers benefit from knowing their returns are given a second life, we enjoy a streamlined returns process, and Toycycle continues to excel in their mission of sustainability. We couldn't ask for a better partner in this endeavor.”
“Positive Impact”
“We are thrilled to partner with Toycycle. Their dedication to giving toys a second life perfectly aligns with our company’s sustainability efforts. The convenience of their platform makes it easy for us to offer our toys, ensuring a seamless experience.
They handle everything from ordering to selling, making the process hassle-free for us. We look forward to continuing our collaboration with Toycycle and making a positive impact together.”